Let’s grow your audience through sleek user experience strategy and clever brand design systems.

I specialize in working with early-stage tech companies, innovation teams, and creatives to get to the root of what makes them ~them~, and how to effectively reflect that to the rest of the world. With over a decade of experience working in the tech and creative industries along with my background in linguistics, I know how to pinpoint audiences, clearly define their problems, identify where to reach them, craft language that resonates, and iteratively design products that meet real needs they have.

Want your product or brand to stand out in a world overrun with Canva templates and AI slop? Hit me up. Together we can create:

• Digital products rooted in behavioral psychology that are actually pleasant to use.

• A striking visual brand language that people recognize over and over again in a sea of sameness.

• Thoughtful growth strategies that help you reach new and existing audiences in authentic, powerful ways.

• Targeted messaging that makes your audience feel like you’re speaking directly to them.

You can preview some of my work 👉 here. Please reach out via email { hentscj[at]gmail[dot]com } if you’d like to go into more detail on any of the projects or view additional work specific to your needs.

My Design Principles

🔎 Lead with curiosity, not assumptions.

✨ Focus on how to make it possible, not why it’s impossible.

💕 Emotions rule behavior—not logic.

🤌 Never underestimate the power of simplicity and clarity.

☁️ Work really hard, but don’t forget to daydream.