hi ~ hola ~ नमस्ते ~ ਸਤਿ ਸ੍ਰੀ ਅਕਾਲ

👋 I’m Jasmine, a dynamic digital designer and creative strategist with a background in linguistics. My approach to solving problems is shaped by my interest in the intersection of technology with systems design, social communities, and behavioral psychology. Elegant typography and sophisticated use of color drive my visual design style. I’ve had the pleasure of working with globally distributed, cross-cultural teams throughout my entire career.

After a decade working on design and business strategy with technology startups while being an active participant in the Atlanta art scene, I created GULCH Magazine. As an independent print publication archiving Atlanta visual arts and culture, our work with GULCH centers on building community, spotlighting rising talents, and exploring the economics of the city’s art ecosystem.

Outside of GULCH Mag, I also do a limited amount of design consulting with early-stage tech companies, innovation teams, and creatives, helping to grow their audiences through sleek user experience strategy and clever brand design systems. Learn more 👉 here.

 
 

My Design Principles

🔎 Lead with curiosity, not assumptions.

✨ Focus on how to make it possible, not why it’s impossible.

💕 Emotions rule behavior—not logic.

🤌 Never underestimate the power of simplicity and clarity.

☁️ Work really hard, but don’t forget to daydream.

 
 

Selected Talks