hi ~ hola ~ नमस्ते ~ ਸਤਿ ਸ੍ਰੀ ਅਕਾਲ
👋 I’m Jasmine, a dynamic digital designer and creative strategist with a background in linguistics.
After a decade working on design and business strategy with technology startups while being an active participant in the Atlanta art scene, I created GULCH Magazine. As an independent print publication about Atlanta visual arts and culture, our work with GULCH centers on building community, exploring the economics of the city’s art ecosystem, and highlighting how the arts can bring both joy and resistance.
Outside of GULCH Mag, I also do a limited amount of creative and design consulting with small businesses, early-stage tech companies, and creatives, helping to grow their audiences through imaginative branding and iterative product design. Learn more 👉 here.
My Design Principles
🔎 Lead with curiosity, not assumptions.
✨ Focus on how to make it possible, not why it’s impossible.
💕 Emotions rule behavior—not logic.
🤌 Never underestimate the power of simplicity and clarity.
☁️ Work really hard, but don’t forget to daydream.
Selected Talks
Crafting Adaptable Color Palettes From Scratch In Figma
2025 · Friends of Figma World Tour · Virtual Talk
Unlocking Great Insights Through Your Personal Notetaking System
2023 · Helpfully’s Mastering Human Insights Conference · In-Person Talk
Aligning Our Team Around Behavioral Personas
2023 · Arcadis UX Group · Virtual Talk
5 Tips for Leveraging the 4 Language Skills & Supercharging Your Language Learning Journey
2022 · Edgar Allan · Internal Brunch & Learn
A Quick Intro to Behavior-Based Design
2020 · World Information Architecture Day · In-Person Talk
Our Quest to FindProduct-Market Fit: Using Research to Identify Behaviors & Design Opportunities for Income
2019 · SaverLife Big Data on Small Savings · Webinar Panel
Not Just a Buzzword: Building a Case for Empathy
2017 · World Information Architecture Day · In-Person Talk
Selected Press
Unlocking UX Success: Capture insights with a personal note taking system
2023 · Helpfully Blog
12 Ways Innovative Brands do More Impactful Research with dscout
2020 · Dscout Blog
Understanding Personas That Power the Age of the Side Hustle
2019 · Dscout Blog
Spark Design Awards: Aria Inhalers
2017 · Spark
World Information Architecture Day 2017: Things Got a Little Messy
2017 · thrive blog
Tech Abroad
2016 · NAFSA: Association of International Educators