Let’s grow your audience through creative branding and iterative product design.
I specialize in working with small businesses, early-stage tech companies, and creatives to get to the root of what makes them ~them~, and how to effectively reflect that to the rest of the world. With over a decade of experience working in the tech and creative industries along with my background in linguistics, I know how to pinpoint audiences, clearly define their problems, identify where to reach them, craft language that resonates, and iteratively design products that meet real needs they have.
Want your brand or product to stand out in a world overrun with Canva templates and AI slop? Hit me up. Together we can create:
A striking visual language that people recognize over and over again in a sea of sameness.
Targeted messaging that makes your audience feel like you’re speaking directly to them.
Thoughtful growth strategies that help you reach new and existing audiences in authentic, powerful ways.
Digital products rooted in behavioral psychology that are actually pleasant to use.
My Design Principles
🔎 Lead with curiosity, not assumptions.
✨ Focus on how to make it possible, not why it’s impossible.
💕 Emotions rule behavior—not logic.
🤌 Never underestimate the power of simplicity and clarity.
☁️ Work really hard, but don’t forget to daydream.
Selected Talks
Crafting Adaptable Color Palettes From Scratch In Figma
2025 · Friends of Figma World Tour · Virtual Talk
Unlocking Great Insights Through Your Personal Notetaking System
2023 · Helpfully’s Mastering Human Insights Conference · In-Person Talk
Aligning Our Team Around Behavioral Personas
2023 · Arcadis UX Group · Virtual Talk
5 Tips for Leveraging the 4 Language Skills & Supercharging Your Language Learning Journey
2022 · Edgar Allan · Internal Brunch & Learn
A Quick Intro to Behavior-Based Design
2020 · World Information Architecture Day · In-Person Talk
Our Quest to FindProduct-Market Fit: Using Research to Identify Behaviors & Design Opportunities for Income
2019 · SaverLife Big Data on Small Savings · Webinar Panel
Not Just a Buzzword: Building a Case for Empathy
2017 · World Information Architecture Day · In-Person Talk
Selected Press
Unlocking UX Success: Capture insights with a personal note taking system
2023 · Helpfully Blog
12 Ways Innovative Brands do More Impactful Research with dscout
2020 · Dscout Blog
Understanding Personas That Power the Age of the Side Hustle
2019 · Dscout Blog
Spark Design Awards: Aria Inhalers
2017 · Spark
World Information Architecture Day 2017: Things Got a Little Messy
2017 · thrive blog
Tech Abroad
2016 · NAFSA: Association of International Educators