GEORGIA THEATRE GUIDE
Web Design ~ Content Management Strategy
Georgia Theatre Guide is an online resource that helps Atlanta theatre-goers find information about upcoming plays and theatre-related events. Aiming to expand their reach and engagement with the greater theatre community in Atlanta, GTG asked me to help design and develop their first website on the Squarespace platform.
With the new site, we aimed to provide relevant and timely information to existing Georgia Theatre Guide fans while attracting new followers and setting the foundation to establish partnerships with venues, companies, and theatre supporters in the area.
This website is currently being developed. Details below outline what we've accomplished so far.
Teasing What's To Come
Because Georgia Theatre Guide had already purchased domain names and a Squarespace account, we got a landing page set up right away that signaled the site was in progress to visitors.
ORGANIZING THE INFORMATION
It became clear early on that the primary content type of the website would be event pages for each of the shows. We knew there would be multiple views required that users could sort through easily to find a play that's right for them.
Mapping OUT CONTENT MANAGEMENT
From the initial content card sort, we reworked the site structure before jumping into the content management system setup.
Concepting Site Structure
Because I was working within the confines of Squarespace templates, I did extensive research on the template options and mapped out potential content management structures accordingly.
Starting the Site Build
From initial explorations I began building out the site by setting up three home page template concepts that focused event content in varied ways.
I'm in the process of wrapping up the design phase of this project before finalizing development throughout this spring. Next steps include:
- Set up Home page
- Populate event content
- Build out Venue and About pages
- Release version 1 of the site